Written by: bryan tosh on December 15, 2011 @ 12:56 am
Whether you’re on Twitter everyday or once a week, I’m sure you’ve come across a tweet or two from Mr. Tony Reale and his website Next Wave DV. He runs a successful video production company – in Green Bay, WI – and has done so for several years now. Having had the pleasure of meeting and chatting with him during a social event at NAB in April of 2011, I found him to be an approachable and down to Earth person.
Tony is also quite knowledgeable and is always willing to share that knowledge with others via Twitter and his Next Wave DV site. There you will find a variety of tutorials and “how to” videos as it relates to video production. One of his latest ventures is a short course on the business side of video production entitled, what else, Video Business 101.
[youtube width="600" height="365" video_id="fneZTmmk0mA"]
Once Tony announced the release of the course, via Twitter naturally, I immediately jumped at the opportunity. I got in on the introductory price of $50.00 – which you can still take advantage of for a limited time – and couldn’t wait to press play. Now I’m finally ready to give my thoughts and opinions about Video Business 101.
Tony Reale’s Video Business 101 is just that, a brief look into some of the business aspects of running your own video production business. The video comes with a handy study guide you can either print out or just follow along with via the PDF, I found this quite useful when going back for a second and third viewing. The video course itself is well organized into 10 separate chapters covering areas such as Investing In Gear, Setting Up Your Business, and my favorite, Marketing.
What I LIKE, overall, about Video Business 101 is how well organized it is and how it flows from topic to topic and doesn’t jump around. Tony is comfortable in front of the camera and doesn’t speak over the viewer’s head or talk down to the viewer. There is definitely some useful information throughout the course, not only for beginners but also good tips for even seasoned veterans to re-visit. One of my favorite chapters, as I previously mentioned, is the chapter on Marketing. Granted, there are entire college courses dedicated to the world of marketing, but Reale recruits one of his business partners – Jim DeGroot - to give us the quick and dirty version and he does it quite well. There are also some great references Jim gives the you to further your marketing knowledge. Tony also gives some great advice on how to deal with clients and how to NOT get too attached to a project.
There were a few, albeit small, areas that I didn’t like. I felt there were some spots that seemed to slow down the rest of the course. It may have been good information, but I feel that if certain things were omitted, there would have been more room to discuss other aspects of video business. The chapter on Investing in Gear, although great information, could have been more brief in my opinion. Tony also speaks on the importance of forming relationships with ad agencies or marketing firms. While it is sound advice, I would have liked to hear how one goes about even meeting, engaging, or networking with these ad agencies. Do you just walk into their place of business, give them a cold call or email?
All in all, Tony Reale’s course in Video Business 101 plays multiple roles. It is a great way for beginners to get a better handle on the administrative side of their creative business. It can help someone who is on the fence about starting their own video business. Even intermediates and vets alike can gain a different perspective on familiar subjects. Reale does an excellent job of covering a vast amount of topics in an hour and forty-two minutes. I for one will be utilizing what I’ve learned and I recommend checking out the Video Business 101 course. Don’t forget, you can also go over to the Next Wave DV website for more educational tutorials.
VIDEO BUSINESS 101 -
TRT: 1hr 42min
PRICE: $50.00 (limited time) $75.00 (regular)
filmmaking, gear, in my words, networking, preproduction, Review